Customer satisfaction is fundamental to long-term profitability and sustained growth. While consumer happiness increases business revenue, prioritizing the needs of your clients also enhances team morale, and improves retention rates.
Stonebridge Construction & Roofing, a full-service roofing company based in Missouri have, like many other businesses, learned firsthand the value of customer experience. They provide helpful tips on how to prioritize customer service in order to gain a loyal client base.
1. Ask for Customer Feedback
While you may have an exceptional product or service, the likelihood of long-term success starts with your clients. Customers want to know that their opinions matter, so it’s important to acknowledge their input by giving them the opportunity to provide constructive feedback. The professionals at Stonebridge claim that some customer survey best practices include:
Keeping your survey short and concise
Establishing a consistent ranking scale
Constructing open-ended questions
Ensuring every question serves a purpose
Avoiding questions that are too broad or overly complex
Consumer input is valuable, as it provides an overview of what aspects of your business may be underperforming. Take the time to prioritize negative feedback, while working diligently to identify and amend any weak points in your business model.
Once you have the survey results, it’s important that all staff members understand what is being done to improve your services. Using this data constructively will also allow you to gain an upper hand on the competition by focusing on the needs of your local customers.
2. Take the Time to Monitor Social Media Accounts
A great way to interact with customers is by utilizing social media accounts. Platforms such as Instagram and Facebook are highly accessible and are an easy way for both current and potential customers to interact with your business directly. Taking the time to answer specific queries and allowing customers to respond to daily posts, is an effective way to generate traffic organically while expanding your local reach.
Likewise, if your business isn’t best suited to socials, it’s important to ensure your official website is user friendly, easy to navigate, and customers can quickly locate contact information to speak with someone directly.
3. Hire the Right People
In addition to compiling reviews and utilizing data from interactive outlets, Stonebridge Construction & Roofing claim that hiring passionate individuals is the key to business growth and long-term success. Motivated employees take the time to understand customer needs and work diligently to secure positive results. Likewise, customers are more likely to continue doing business with someone that values dedicated employees.
The Bottom Line
Recent statistics show that 96 percent of consumers say that customer service is an important factor when it comes to their choice of loyalty to a brand. Additionally, 52 percent of individuals across the globe believe that companies need to take action on the constructive feedback provided by customers. This is why the professionals of Stonebridge Construction & Roofing are committed to providing top quality services and work diligently to prioritize the best interests of their clients and community.